Your WeGotTickets Profile Page is much more than just a list of your events – it’s an online hub where you can promote your brand and engage your audience. It’s where potential attendees will find out more about you, your events, and, ultimately, buy tickets. To maximise its impact, it’s important to treat your Profile Page like your digital shop front, using all the features at your disposal to showcase your brand.
Here’s a step-by-step guide on how to make the most of your WeGotTickets Profile Page…
1. Customise Your URL
One of the great features of your WeGotTickets Profile Page is the ability to create a custom URL. This is a fantastic opportunity to make your page more accessible and memorable for your audience. Choose a URL that will look good on a poster, is easy to remember, and that reflects your brand – such as your organiser name or festival title.
For example, if you’re organising a music festival called “Summer Sounds”, your custom URL could be http://www.wegottickets.com/SummerSounds. This is clear, and will be shareable across platforms, whether on social media, flyers, or email marketing campaigns.
2. Add Strong Visuals: Profile and Cover Images
Your Profile and Cover Images are the first things visitors will see when they land on your page, so make them count. Choose images that reflect your brand identity and the nature of your events, such as high quality photos from previous events or eye catching graphics.
For the profile image, your logo is a great option, and ensures your branding is consistent across all platforms. Your cover image should be bold and engaging – whether it’s a vibrant shot of a live event, a promotional poster, or artwork tied to your upcoming event. We love this one from Oxford promoters Divine Schism, and this from Good Ship Comedy.
3. Craft an Engaging Biography
Every Profile Page includes a space for a short biography. This is your chance to introduce yourself or your brand. Keep it concise but informative, outlining what makes your events unique and why people should attend.
For example, if you run a series of comedy nights, you could highlight the calibre of comedians you’ve hosted in the past, how long you’ve been running the event, and any unique features (like audience interaction or themed nights).
4. Include Social Media and Website Links
Linking to your social media channels and website is a must. This feature allows you to direct visitors to your other online spaces where they can learn more about your events, follow you for updates, and engage with you.
Be sure to include links only to active accounts that you regularly update – whether it’s Instagram, Facebook, X, or your official website. Engaging social media profiles give you additional touchpoints with your audience and can drive traffic back to your WeGotTickets Profile Page and event pages when you share posts promoting your events.
5. Choose the Right Listings Format
We give you the flexibility to choose from three different event listings formats. You can opt for a simple list of your events in date order – or go for a calendar view (weekly or monthly), which we recommend primarily to organisers with multiple time slots per day.
The best format for you will depend on the type of events you run. Experiment with the different formats and see which one best fits the way you want to present your events.
6. Keep Your Profile Updated
Keeping your Profile Page up to date is key, especially if you choose to have a biogrpahy and/or text in your cover image. Make sure your bio is relevant to your upcoming events, and your social media links are active. Regular updates show that you’re actively engaged with your audience and help keep your page looking professional.
Final Thoughts
Your Profile Page is a powerful tool to promote your events and brand. By customising your URL, adding eye catching visuals, crafting a compelling biography, and linking to your social channels, you can turn it into a valuable marketing asset – maybe you’ll decide you don’t even need to invest in a website. With a great Profile Page, you’ll not only increase ticket sales but build a strong online presence that could attract more attendees to your future events.
If you’re an existing WeGotTickets client log in to your account and find the Profile Page section in the Marketing tab. If you’ve not started selling with us yet, you can register here or get in touch with our friendly team here.