How many times do you check your inbox every day? I personally lose count, and although I may spend more time on Facebook, most of that is spent sifting through holiday snaps, fake news and cat videos. Email is a more personal and direct form of interaction, and so it’s not surprising that studies show... Continue Reading →
Let’s Be The Change: Improving Diversity at Music Industry Conferences
A few weeks ago I sat on a panel at The Cellar in Oxford to share my wide-ranging, extensive, and not-at-all-made-up-on-the-spot wisdom about promoting and marketing independent music events to a room full of budding promoters and musicians. On a panel of six that day, two were women. And here's the thing anyone that goes... Continue Reading →
Treating Your Creative Career as a Business
So you’ve realised you’ve got a talent. Whether it’s creating music or making people laugh, people seem to like what you’re doing and you decide that you want to make a career out of your hobby. The first thing you’ve got to do is make that distinction. Hobbies are what you do for fun, what... Continue Reading →