Pop quiz: how many tickets has WeGotTickets sold in the last fifteen years? Ten million? Twenty million? Fifty million? Nope, it’s none, zero. That’s right, in our entire 17-year history we haven’t sold a single ticket; not a physical one sent in the post, anyway.

When we started out back in 2000 under the OxfordMusicNet banner (no prizes for guessing where we’re based), we wanted to develop a system that worked for small events as well as big ones, one that reduced the possibility of touting and where the additional cost to a customer of buying the ticket (such as those nasty booking fees that other agencies regularly charged at around 30% back then) wasn’t prohibitive to, well, actually selling any of the things! And so, taking the EasyJet model and applying it to event ticketing we became the first company to sell e-tickets to events in the UK.

We pioneered this paperless system for several reasons other than just affordability, and right at the top of the list was e-ticketing’s environmental impact (or lack of!).

A couple of years ago a report was published which showed that a ticket delivered by email emits 1000 times less carbon than a paper ticket sent in the post. Stop for a second and think about that: a thousand times less carbon. Let’s give that some context; Glastonbury festival has a capacity of around 175,000, and if they used our paperless system their ticketing would emit less carbon than a paper ticket event at your local 200 capacity venue. Mind blown?

Next time you’re planning the ticketing for your events, please think back to this post and make the responsible decision. There really is no need for printed tickets these days, or event printed email confirmations. Use an e-ticketing system like ours, and ensure that your event ticketing is carbon conscious.

“For every ticket order sold, WeGotTickets has 1070 times less environmental impact in relation to Greenhouse Gas emissions than the equivalent concert ticket order from a traditional ticketing delivery system.” – Carbon Assessment of Ticketing Delivery Systems, Samuel Champam, En-Count.

For more like this follow @WGT_Steven on Twitter.

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