A well-designed and user-friendly website is imperative to maximise ticket sales and provide a seamless ticket purchasing experience for your customers. On the other hand, a poorly-designed website can lead to frustrated users, abandoned shopping carts, and lost sales opportunities.
We have years of experience, so let’s take a look at the key strategies and best practices you can use to make the most of your website, giving you valuable tips for improving your site to reduce customer dropout and irritation – after all, over half of all sales on WeGotTickets begin on an event organiser’s or venue’s website, so it couldn’t be more important to get it right.
Lightning-Fast Loading Pages: Users expect websites to load quickly, and slow-loading pages can be annoying and prompt them to abandon your site. You can optimise your website’s performance by reducing image sizes, utilising caching techniques, and minimising unnecessary scripts and plugins. A faster website not only improves the user experience but also boosts search engine rankings, increasing visibility and driving more organic traffic to your events.
Intuitive Navigation and User-Friendly Design: It is important to use clear calls-to-action (CTAs) on your website which guide visitors towards your desired goal, such as a mailing list sign-up, or ticket purchase. A clean and visually appealing design with logical flow will engage visitors and simple buttons with clear, action-based copy (e.g., ‘Buy Now’, ‘Sign Up’, ‘Get Started’) encourage them to complete your desired action.
Transparent Pricing and No Hidden Fees: It’s tempting to think the best way to drive ticket sales is to display the lowest possible fee, but the thing customers appreciate most when it comes to pricing is transparency. That’s why we don’t have any hidden fees and display the Face Value ticket price and Booking Fee at every stage of the customer journey – and his is important for you too. Where possible you should clearly display the total price, including any added charges, on all your advertising material, including your website. This really helps to establish trust and prevents customers abandoning their ticket purchase when unexpected fees appear mid purchase.
Mobile Optimisation for On-the-Go Sales: Around 60% of all sales on WeGotTickets come from a phone or tablet, so you can see that optimising your website for mobile devices is essential. Mobile-responsive design ensures your site adapts to different screen sizes and provides a seamless experience for users on all devices. Easy navigation, clear visuals, and simplified processes are important for mobile users who want to browse and buy on the go. To make sure customers viewing your website enjoy an experience optimised for the device they’re using instruct any web designer you hire to build a mobile optimised site or use a trusted site builder such as WordPress or Squarespace that takes care of this for you.
Test and Optimise for Continuous Improvement: Something we learned a long time ago is not rest on our laurels. Regularly test and analyse your website’s performance to find areas for improvement. Utilise tools such as Google Analytics or your site builder’s own data suite to track user behaviour and drop-off points. A/B testing can help you optimise various elements, such as CTAs and page layouts.
A clunky website can be a major obstacle to achieving great ticket sales. By ensuring fast-loading pages, being transparent about pricing, and supplying a user-friendly design, you’ll streamline the customer experience and help engage fans and avoid losing valuable sales. If you can apply some of these tips then together we can conquer the world… or at least sell plenty of tickets!