A few months into the pandemic we launched a new Guest Checkout system that makes it even easier for customers to buy tickets.
This development streamlines the buying process, reduces abandoned baskets and increases sales. We’ve already seen an increase in basket completions since removing the requirement for customers to login.
While rooting around in the code building our shiny new Guest Checkout system, we also moved the opportunity for customers to opt-in to your mailing list. We’ve brought that forward from the Confirmation Page to just before the payment processing page. And, as a result, we’ve seen the amount of customers opting in to share their data with you improve significantly.
As sales return to pre-pandemic levels over the next few months, we’re sure you’ll see the benefits of Guest Checkout on both your sales and mailing list sign-ups.
*see what we did there?